Google Discover is the display you see when you swipe left on your home screen and see a slew of articles, videos, ads, and other properties below the search box. It has been in place since 2018 and was Google’s attempt at making content more accessible and to its users.
In the past two years, the importance of Google Discover has steadily grown. SEOs and marketers have noticed how their traffic sees a significant uptick due to increased visitors from Google Discover.
The unique aspect of Google Discover is that users who find content through the platform don’t search for anything. The discovery of the content has no origin and takes place only because Google Discover curates and presents that piece of content on its suggestions page.
This makes Google Discover optimisation an interesting problem for SEOs. Each person has a different feed on Google Discover based on his/her own interests. This means Google Discover’s algorithm pairs content creators and audiences based on their topical relevance and overlap. In other words, content created doesn’t only have to fill with keywords and called optimized. It has to overlap with the interests of the audience as judged by Google Discover.
In this article, we give readers some brief pointers on optimizing content for Google Discover optimization
Cover Recent Events
Content on Google Discover is usually time-sensitive and covers recent events and news related to topics in which a specific user is interested. Thus, creators should make sure they cover subjects which are trending and in the news.
This is a natural tendency of Google Discover. People are most likely to click on the content they feel is trending. This is why the algorithm curates and displays content which covers the latest news.
The content published on the website should be mobile-optimal, in other words easily readable on mobile devices. Mobile-optimality is a crucial reason why some websites are not able to make it to the Google Discover page.
If you are using a standard CMS like WordPress, mobile-optimality shouldn’t be a problem. If not, it is wise to ask web developers creating the website to make sure the content is consumable on mobiles.
The loading speed on mobile also is a key metric contributing to mobile-optimality. Marketers should make sure that the content loads as quickly on mobile as it does on desktop PCs, if not faster.
In conclusion, we covered some of the key aspects of Google Discover optimization.
About the Author – Rajan Damodaran is a well-known search engine analyst currently working for DelhiCourses.in as a guest lecturer. The institute is ranked high amongst other digital marketing courses in Delhi and is also known for its popular ethical hacking course and business analytics program.